Tuesday March 27th was World Whisky Day
People all over the world celebrated World Whisky Day
Here is a little break down of what happened on World Whisky Day 2012 and what I was doing during the day!
March 27th 2012: 12.30am GMT (approx)
BBC News post an article about World Whisky Day on the North East, Orkney and Shetland section of the BBC News website.

BBC Scotland News
March 27th 2012: 5.30am GMT (approx)
Photos from World Whisky Day events in Australia and New Zealand start to come in!

Whisky Galore Shop in Christchurch - New Zealand
March 27th 2012: 10.10am GMT (approx)
BBC News move story up to front page of UK News on BBC website
March 27th 2012: 10.18am GMT (approx)
BBC News move story up to HOME PAGE of BBC News!

World Whisky Day on BBC homepage
March 27th 2012: March 27th 2012 11.00am GMT (approx)
I arrive at the Scotland Food & Drink Offices in Edinburgh and we set off for press event at Glasgow Airport. Richard Lochhead MSP Cabinet Secretary for Rural Affairs and the Environment is announcing increase in Scottish exports. Whisky exports are up 23%!
March 27th 2012: 11.30am GMT (approx)
www.worldwhiskyday.com crashes because of too much traffic!
I wasn’t sure if the site would crash but it did but I guess its a good thing.
I wasn’t aware of the crash for about 30mins as I was en route to Glasgow with James Withers and Sophie Fraser from Scotland Food & Drink.
Traffic to the site was phenomenal!
25,000 visits, 24,000 unique visits and almost 43,000 page views.
(An average of the hour before the crash and the hour after the crash was taken to give a fair approximation of lost traffic)
March 27th 2012: March 27th 2012 11.50am GMT (approx)
Arrive at Glasgow Airport and realise that #worldwhiskyday is trending globally on twitter!

#worldwhiskyday trending on twitter!

#worldwhiskyday trend on twitter
March 27th 2012: March 27th 2012 12.10pm GMT (approx)
I go live on air with Radio Europa to talk about World Whisky Day and how to learn more about whisky!
March 27th 2012: March 27th 2012 12.30pm GMT (approx)
After security etc I go airside at Glasgow Airport for photo shoot with Richard Lochhead and other Scottish food producers.

With Richard Lochhead MSP and Scottish food producers at Glasgow Airport

Celebrating World Whisky Day with Richard Lochhead MSP
March 27th 2012: March 27th 2012 1.30pm GMT (approx)
Drive back to Edinburgh. Somewhere between Edinburgh and Glasgow I finally manage to get hold of the tech dept who host worldwhiskyday.com – site is upgraded to independent server and is up again after a while.
March 27th 2012: March 27th 2012 4.30pm GMT (approx)
Leave Scotland Food & Drink Offices after chatting about Scottish Food & Drink Fortnight! Lot’s of exciting ideas!
March 27th 2012: March 27th 2012 6.00pm GMT (approx)
Watch STV News at home with my family.

STV News feature on World Whisky Day
March 27th 2012: March 27th 2012 7.00pm GMT (approx)
I popped into a World Whisky Day event hosted by the company that did World Whisky Day’s excellent branding!
Thanks Andrew for all your support! Check out Wolffe Design for some fantastic branding!

Wolffe Design World Whisky Day event with Paul Bock
March 27th 2012: March 27th 2012 7.30pm GMT (approx)
Drive back through to Glasgow to the STV News studios.
March 27th 2012: March 27th 2012 8.40pm GMT (approx)
Arrived at STV Studios. While waiting in the green room I did an interview for BourbonBlog.com
March 27th 2012: March 27th 2012 9.15pm GMT (approx)
Went on Scotland Tonight to discuss World Whisky Day and increase in Whisky exports with James Withers (Scotland Food & Drink) and Campbell Evans (Scotch Whisky Association)

On set at STV Scotland Tonight
March 27th 2012: March 27th 2012 11.15pm GMT (approx)
Get back to Edinburgh and head to Roseleaf bar in Leith with my girlfriend and meet my friends who are already there.
March 27th 2012: March 27th 2012 11.30pm GMT (approx)
Have my first and last whisky of the day.
I go for a Dalmore 12 year old.

My World Whisky Day dram: Dalmore 12 year old.